Club Med Bali unveils new family programme
If ever there was a hassle-free holiday destination for families, it was Club Med. As every parent knows, with kids in tow, holidays take on a whole new dimension. A snack here, a drink there, another ice cream by the pool – it’s these daily add-ons that quickly spiral out of control. Not only that, small children don’t entertain themselves.
And then you discover the bliss that is the all-inclusive holiday package. Back in the 1950s, the Club Med brand invented the holiday club concept, later adding the Mini Club and sealing its reputation as the best-in-the-business for family-friendly holiday packages. These days, it presides over nearly 70 resorts worldwide.
The brand has now launched Amazing Family, a programme that offers families a chance to reconnect over a fun-filled weekly activity menu inspired by different categories, or ‘pillars’. The idea is to bring families together.
Amazing Family was rolled out in Sanya as a pilot for the Asia region six months ago, the feedback was positive and it has since been launched in Guilin and then in Bali this spring. On July 1 it will be launched into all Southeast Asian resorts.
“As the market leader of family vacations, we understand the needs of today’s families,” explains Xavier Desaulles, chief executive officer of Club Med East and South Asia Pacific. “Holidays are no longer just a bucket list of destinations. We are reinventing the purpose of the vacation and enabling guests to reconnect and create memories that last.”
Indeed, studies show that more than 50% of our long-term memories are created while we’re on holiday.
The Amazing Family concept rests on five different categories to encourage family-time. Time to Play takes children away from screens with sensory activities such as giant board games like Twister, Connect Five and Molkky.
Time to Move challenges the family with fun games like Soccer Bumper or a kite flying competition. Time to Care aims to raise environmental awareness with craft workshops, local cooking classes or maybe a family yoga session. Time to Quest connects family members with the local environment through a life-size digital treasure hunt using the Club Med Play app. And Time to Celebrate is a fun excuse for the whole family to let their hair down, perhaps with a bubble party, and basically connect with their inner child.
And when grown-ups want to step back and relax on their own, there’s plenty of kids-only fun on-hand, with activities designed for all age groups at the resort’s Kids’ Club.
Club Med has worked hard to offer consistent high quality throughout their network of Kids’ Clubs. It’s all about encouraging the children to connect and enjoy a wide range of carefully thought out activities range.
Further family-friendly facilities include interconnecting rooms and roomy family suites, as well as plenty of child-friendly touches around the resort, such step-up stools at the bar so they can order their own juices and a Kids Corner in the restaurants.
But it’s not just older children that Club Med Bali has planned for. Bubs can be dropped at the Kids’ Club from just four months. There’s a Club Med Baby Welcome service to provide parents with essential baby and toddler equipment and the resort has also partnered with Bugaboo to ensure guests have strollers when needed. A partnership with booster-seat specialist Bombol means toddlers can sit up at the adult dining table. From July 1, the resort will provide kid-sized bathrobes, slippers, dental kits and backpacks.
Leaving adults with plenty of opportunity to check out the new Beach Bar – as I mentioned before, this is hassle-free holidaying at its finest. For details, see clubmed.com.hk